Everything you need to know about web editors
What exactly is a web editor? If we go back to the origins of this job, the editor/writer was the one in charge of recording civic debates and they acted as a public writer. If we go further back in time, the scribe knew cuneiform writing, and was the one who wrote information about ancient civilisations on clay tablets. Nowadays this job has transformed according to society, to become the job of web editor. But this job isn’t very well-known by the public, and so this article seeks to shine a light on it.
Why call upon the services of a web editor?
Are you the head of a company who wishes to develop their activity online? Do you already own a website and think your search results could be better? Then call upon a web editor!
They can provide several things, including:
- More visibility on search engines
- High-quality content to appeal to more people
- A better referencing of your website
- An increase in the number of visitors on your site
Don’t forget that the web editor is a professional when it comes to writing for internet. They’re agile thanks to a training appropriate for Google’s requirements. They also have a capacity to cater to your needs by adapting their content.
How does a web editor work?
They are generally freelance, work remotely, and create a fee based on the amount of words written. They are a real partner of your business, since they work with the marketing team and follow your recommendations when it comes to creating content. This could be:
- Writing blog articles
- Creating additional content pages
- Improving your product information sheets
They also can work on existing content and improve it for better referencing.
The web editor’s specialisation
A majority of web editors had another job before they starting writing on internet. Therefore, some of them have worked for insurance companies, estate agencies, accounting firms, etc. and use their knowledge in their new job.
Calling upon a specialised web editor guarantees that you’ll ‘speak the same language’ and exchange on topics that you both know about, which will improve the quality of the content written.
As such, it is better to choose a web editor specialised in your sector. You might pay them a higher fee than if you had chosen a general web editor, but it is worth it.
Natural indexing and web editing
Natural indexing (SEO) is better than paid indexing (SEM), because the latter only relies on sponsored publications. If you no longer publish articles sponsored by ads, there’s a risk you’ll end up in Google’s limbo.
The web editor works with several tools:
- Key-words based on the numbed of monthly requests
- Secondary key-words that complete the primary key-word
- An appropriate semantic field
- The use of HTML and CMS
- External and integrated links
They also allow you to know the score of your page thanks to referencing tools that they’ve subscribed to.
What is the future of the web editor?
The job of web editor is now voted in by numerous companies who have quickly understood that they needed web editors to help their website stand out from the crowd. Publishing regularly (for example, blog articles) will make your website (and there your company) get more renown.
If artificial intelligence (AI) is developing and tries to do web editing, it is not yet capable of replacing a web editor. The process of AI demands a precise training for results that cannot compare to those achieved by a human web editor.
Rédaction Zen, the first French magazine dedicated to web editors
The job of web editor didn’t have a magazine dedicated to it. This is no longer the case with the arrival of a free magazine available for download on the website Rédaction Zen.
Véronique Alber Latour, web editor since 2012, shares with the readers her passion for writing and wellness. Surrounded by a team of writers, she offers to every web editor a colourful magazine full of illustrations, with varied subjects such as:
- Professional web editing
- Remote work
- Interview(s) of one or several industry professionals
- The daily organisation of a freelance editor
- Wellness with relaxation technics
- Cooking, with meals created by a qualified nutritionist
- Quizzes and crossword puzzles
On what medium does a web editor work?
If you choose to work with a web editor, contents can generally be delivered on the medium of your choice: Word document, Google Docs, Notion, etc.
If, like 44% of web owners, you work using WordPress, know that a majority of editors can directly integrate their content in your favourite CMS, which considerably saves time. All you need to do, is give them the role of contributor, which allows them to write online (but not publish, which allows you to verify and approve their work)
If you sell online via WooCommerce for example, your product information sheets will abide by the referencing requirements and will be able to be integrated in your CMS.
In short, the web editor is nowadays an essential partner and a precious ally in your online presence. This internet freelancer uses their experience to help you and they are a key actor in the development of your business.